YMCA Lansing

When the Lansing YMCA approached us, they had one clear goal: boost membership sign-ups while highlighting everything that makes the YMCA a pillar of the community. Our challenge was to craft a campaign that not only showcased their wide range of programs—from fitness and youth activities to community wellness initiatives—but also inspired people to take action.

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To push creativity and innovation, we utilized AI to merge two workout elements at once, like weightlifting in a swimming pool, demonstrating how the YMCA redefines fitness through unique, dynamic programming. Through compelling messaging and strategic creative, we positioned the YMCA as more than just a gym—it became a place for connection, growth, and transformation.