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The Work
AKTV8
AKTV8 approached us with a mission: to create a compelling brand video that not only showcased their cutting-edge products but also reinforced their position as the leader in the heavy-duty truck and fleet market. Our team crafted a dynamic visual narrative that highlighted AKTV8’s innovation, reliability, and industry impact. Through strategic storytelling, high-energy visuals, and a refined brand voice, we delivered a video that positions AKTV8 at the forefront of the industry—driving home their expertise and market dominance.
Friends For Animals
When Friends for Animals challenged us to deliver a campaign that would drive donations and change lives, we didn’t just meet expectations, we shattered them. Our campaign blew past last year’s numbers, raking in 30% more in donations and driving adoption rates through the roof.
The secret? Authenticity and heart. No stock images, no generic messaging—just real animals with real stories. We met these incredible rescue pets, captured their personalities, and made them the stars of a multi-channel campaign. Postcards, emails, billboards, social media — you name it, we hit it.
The result? A flood of donations. A surge in adoptions. Every animal in this campaign found a forever home.
The secret? Authenticity and heart. No stock images, no generic messaging—just real animals with real stories. We met these incredible rescue pets, captured their personalities, and made them the stars of a multi-channel campaign. Postcards, emails, billboards, social media — you name it, we hit it.
The result? A flood of donations. A surge in adoptions. Every animal in this campaign found a forever home.
YMCA Lansing
When the Lansing YMCA approached us, they had one clear goal: boost membership sign-ups while highlighting everything that makes the YMCA a pillar of the community. Our challenge was to craft a campaign that not only showcased their wide range of programs—from fitness and youth activities to community wellness initiatives—but also inspired people to take action.
To push creativity and innovation, we utilized AI to merge two workout elements at once, like weightlifting in a swimming pool, demonstrating how the YMCA redefines fitness through unique, dynamic programming. Through compelling messaging and strategic creative, we positioned the YMCA as more than just a gym—it became a place for connection, growth, and transformation.
To push creativity and innovation, we utilized AI to merge two workout elements at once, like weightlifting in a swimming pool, demonstrating how the YMCA redefines fitness through unique, dynamic programming. Through compelling messaging and strategic creative, we positioned the YMCA as more than just a gym—it became a place for connection, growth, and transformation.
The Helm
The Helm wanted to shake up their advertising ahead of a crucial millage vote—and we made sure they did.
Partnering with Kiki Farrar (Art Director) and David Goldberg (Executive Creative Director), we pushed The Helm beyond their comfort zone, crafting a bold series of print ads designed to grab voters’ attention and make them rethink the value of the millage. The campaign didn’t just turn heads—it helped secure the support needed to pass the millage, ensuring continued funding for vital community services.
Partnering with Kiki Farrar (Art Director) and David Goldberg (Executive Creative Director), we pushed The Helm beyond their comfort zone, crafting a bold series of print ads designed to grab voters’ attention and make them rethink the value of the millage. The campaign didn’t just turn heads—it helped secure the support needed to pass the millage, ensuring continued funding for vital community services.
Notco X Fanduel
Created in collaboration with Kiki Farrar and Kayla Matthews. A partnership campaign inspiring consumers to place their bets on a hangover free morning with NotHangover.
Tyndell
We were tasked with creating two distinct brand videos, one for Tyndell Photographic and one for Detroit Box Company, each with its own style and story. The goal was simple: give clients a reason to believe by showing exactly who they’d be working with, and why it matters.
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